Heard about this a couple weeks ago-
"There have been other rumours suggesting that Richards is hoping to lure Korea's Hyundai into F1 with backing from Samsung.
There is no doubt that Hyundai does have big ambitions which include F1 if it is possible. The company has been growing rapidly in recent years following the break-up of the old Hyundai industrial empire into five different companies in 2003. Until 2004 Hyundai was competing (unsuccessfully) in the World Rally Championship, so Richards has the necessary contacts.
Whether Samsung might also be involved is quite another matter. Samsung and Hyundai have traditionally been bitter rivals but since the Hyundai break-up Samsung has reigned supreme as Korea's top industrial group. There is no doubt that Samsung has been sniffing around F1 recently but it remains to be seen whether there will be a deal with a different team.
The rival LG company is also said to be looking seriously at F1 sponsorship.
Korean interest in F1 is growing and it should not be forgotten that there is a deal in place for there to be an F1 race in Korea in 2009."
F1 News > David Richards and Jordan - Grandprix.com
It would be nice to see Hyundai back in the raceing world. Personaly id rather see them in Grand Am Cup with a Tiburon and back in rally racing with the new accent but F1 is still pretty cool. Should make the whole brand look more upscale.